Client: The Australian Network on Disability (AND) | Not-for-profit
Brief: To rebrand their 20+ year logo, drawing some inspiration from their former logo, and then rollout across all print collateral and digital applications. Accessibility requirements, such as color choice and text size, needed to be met across all their branding.
Clean geometric lines, symmetry and scale come together to position the logo in a place of assurance and leadership. The logo represents a connected ribbon - reflecting the large network of AND and their movement forward. A warm color palette was chosen to meet both the welcoming and inclusive values of AND, and the accessibility requirements for their customers.
The logo also became a strong pattern element in both the print and digital rollout. Using the various color and shape variations of the logo, AND's collateral conveys a sense of excitement and celebration.
The Result: At the launch, AND CEO Suzanne Colbert explained that the new direction "successfully reflects the brand's journey to maturity and positions the organization as a dynamic and trusted advisor."
:: Logo designer; Digital Designer; Print design and production; Accessibility Design; Pre flight duties ::
Brief: To create a visually exciting and interactive 2015 Annual Report that people would actually want to read.
Scrolling parallax, diorama, strong imagery, video and animation content was created to engage viewers with the report. The strong content encouraged viewers to scroll through the whole report, learn more about Thankyou's past projects and engage with their future projects.
Client: Collaboration between The Guardian Australia and Hyundai Genesis.
Brief: To create a series of 3 animations that focus on the game changers in the fields of transhumanism, consumer technology and energy.
A simple, playful and colorful animation style was used to engage viewers and distill the large amount of information within each video. The desaturated color palette and character design was used consistently across all 3 videos to create interest and recognition from the audience.
:: Digital designer; Illustrator :: Animator: Javed Sterritt
Game Changers - Transhumanism
Game Changers - Energy
Game Changers - Consumer Tech
Organization: Parley for the Oceans
As senior designer at Parley, I was the brand guardian, responsible for all branding & design across digital, print, packaging, event, merchandise and web and social media.
The branding and aesthetic is minimal, heralding the blue of the oceans in its color palette, and scientific style illustrations.
Brief: To create a visually appealing safety campaign that highlights awareness in shoppers of the dangers of travelators.
Wanting to stay away from typical safety messaging, and inspired by the importance airlines put on safety messaging, the campaign centered around cheeky copy and a strong use of color and photography to grab the shopper's attention. Typography created the impact in getting the safety messaging across. Audio devices were installed onto the travelators with airline safety type messaging.
I led this project from the design through to the print set up for this campaign that included both small and large scale print pieces - from travelator and elevator decals to trolley signage. As well this, I liaised with the printer and installers throughout the whole project to make sure the 30+ print pieces were correct at every store.
The Result: The campaign messaging raised awareness of the issue in shoppers by 94%, 71% of customers said that signage would change the way they interacted with travelators and lifts. With this high initial success, Woolworths plans to roll out the campaign across more stores.
:: Print Designer; Logo and Branding Design; Print production; Photo Retoucher; Pre flight duties ::
Brief: To design an explainer video aimed at a younger target audience (children/grand-children) who are purchasing these medical devices for their elderly parents.
Clean character silhouettes and a smooth but energetic animation style is used to create a modern, refreshing explainer video that appeals to a younger audience. The color palette is drawn from the brand colors of VitalCall to draw a strong association from the viewer back to the brand. Minimal background elements were used to keep focus on the main character, Betty and her story.
Animator: Javed Sterritt
Client: Taste Creative
Brief: To showcase Taste Creative's ten best projects of 2014 to existing and new clientele.
To create a "process journal" style Annual, from scribbled ideas to final project outcomes. Projects were punctuated with chapter headings, a reference to Taste Creative's core value to be "the world's best storytellers". Pagination included a "flip book" of Taste Creative's logo in motion, again referencing the strong tie to storytelling. These design elements all assisted in taking the viewer on Taste Creative's 2014 journey.
:: Art Direction; Print Designer; Print production; Pre flight duties ::
Brief: To create branding for their centenary of ANZAC day campaign.
The logo, inspired by the ribbon used on medals that many ANZAC's received during WW1, evokes a strong tie to ANZAC day. The logo was created in a monochromatic color scheme to work with the varying imagery that would sit behind it.
Brief: To create an interactive, engaging exhibition tour that would draw attention to and celebrate the use of the bible by soldiers during the past 100 years of war amongst young Australians today.
To tie the whole campaign together, powerful and emotional true stories of Australian veterans were used to inform all design elements. With powerful imagery used in all collateral as well as in the video and animation content on the website and exhibition pods, viewers were engaged to scroll through and learn more about our powerful history.
This exhibition tour included banners, exhibition pods designed by our agency, plinths, brochures, postcards, a book published with all the stories used in the campaign, a website and various print and online subscription collateral.
The exhibition toured around all major cities in Australia, in Westfield shopping centres.
:: Exhibition Designer; Branding Design; Illustrator; Print Designer; Digital Designer; Pre Flight duties ::
Their Sacrifice Case Study
Client: Thankyou Group.
Brief: To create a minimal Christmas branding design to be applied across both digital and print applications. The holiday branding needed to work alongside Thankyou's existing brand logo and colors.
Using a black, gold and white color palette to work alongside Thankyou's brand logo, a minimal and elegant logo, alluding to a Christmas tree, was designed. This minimal style is carried across the photography style, catalogue layout, design elements and throughout the social media collateral.
:: Art Direction; Print and Digital Designer; Pre flight duties ::