Client: Pickle Inc.
Pickle Inc. is an Australian design studio for the legal industry. They deliver strategic branding, communications and digital assets with humanity baked in.
For their branding, they wanted to visually demonstrate their value proposition: customer + law = outstanding. The brand visuals demonstrate this through the organic circle shape (human/customer element), the rigid iconography (law), and the photographic element (the overlap that captures the outcome Pickle Inc. delivers in a distinct, fun and eye-catching way).
Green is warm, friendly and energising. The dark green speaks to the corporate and professional tone the legal clientele expect to see. An orangey red sits as a dynamic and complimentary colour to green - its an unexpected twist to the green palette.
The logo and typography used is modern, but with a nod to the historical/old world that law sits within. Therefore a modern serif was chosen for the logo and headings.