Client: WA Museum Boola Bardip

Showcasing this amazing public art series of sculptures by artists Gillie and Marc, WA Museum wanted to create a brand for this public space exhibition.

“A nearly universal trait among humans is the inherent inability to resist the charm of baby animals. This shared sentiment reaches beyond cultural boundaries, reflecting our profound connection with the innocence of nature.” - Gillie and Marc.

Using the theme of the exhibition “Wild about Babies”, I created a logo and series of paper cut-outs and drawings in a child-like manor, to embody this connection. This flowed into the design collateral materials too: The mud map trail, the exhibition’s information booklet (with stickers for children to engage with along the sculpture trail) and a competition for children to participate in drawing the sculptures to further increase engagement.

Client: No Architect

Brief: No Architect is a clever alternative to hiring an architect or designer. It’s a one off payment in exchange for all the best trade secrets to designing your perfect home. The brand should be simple and clean (not too trendy) to have mass appeal to both of the target audiences: Baby boomers and 35-45 yr olds. References for branding: Real Living, Inside Out and House and Garden

The logo needed to have some older appeal, a serif font provided a nod to traditional whilst the modern flair on the sans serif font takes it into today, referencing a lot of architectural and interior design magazines with clean, elongated lettering.

The colour palette of green and soft neutrals appeals more to the trendy design colours of today in architecture and interior design, though not alienating or flashy to keep it grounded and simple.

:: Logo designer; Digital Designer; Print design and production; Brand designer.

Client: ASB Law

Brief: ASB Law is the new class of specialist family law problem-solvers setting a new standard to improve the experience for employees as well as customers. They help those who want to move on by providing frank and efficient legal guidance. The branding should reflect the difference of ASB Law from traditional legal services.

This logo was inspired by the ellipsis, representing what comes next in a conversation. The circle also represents being open and having no edges, talking to the warm and supportive environment at ASB Law. The ascending dots create a sense of moving forward.

This colour palette still uses the trusted blue, but also incorporates an energised green to take us out of the traditional law colour space. It’s a unique colour palette that establishes you in a new space. Green conveys a sense of nature, life, renewal and is energetic to contrast against the calming blue.

Customers seeking family lawyers are in a stressful and emotional point in their lives. The use of ocean imagery throughout the branding provides a calming space.

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::Brand design; digital designer; logo designer; print designer; website designer::

Client: Thankyou

Brief: To create a visually exciting and interactive 2015 Annual Report that people would actually want to read.

Scrolling parallax, diorama, strong imagery, video and animation content was created to engage viewers with the report. The strong content encouraged viewers to scroll through the whole report, learn more about Thankyou's past projects and engage with their future projects.

:: Photo retouching; Digital designer ::

Client: Hayden Stephens and Associates

Brief: To create a brand identity for a new type of law firm. Hayden Stephens and Associates wanted a fresh take on tradition law firm branding and communications. His law firm has been created for class action lawsuits, so a focus on the clients and community was a must.

The logo is ultra simple, a clean and minimal logo. The square containing the initial letters of the brand can be seen as a way of grouping individuals together, whilst the sparse layout evokes simplicity and clarity, no pomp or prestige of traditional law firm branding. The choice of navy and greys bring a sense of confidence and professionalism.

Instead of the cheesy and traditional stock imagery use, a halftone filter was used to create an element of legitimacy and credibility like the old newspapers. Image choice was incredibly important; they needed to be intimate images of shared human connection, and needed to show “our people”, who Hayden Stephens and Associates represent.

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::Brand design; digital designer; logo designer; print designer; website designer::

Client: The Australian Network on Disability (AND) | Not-for-profit

Brief: To rebrand their 20+ year logo, drawing some inspiration from their former logo, and then rollout across all print collateral and digital applications. Accessibility requirements, such as color choice and text size, needed to be met across all their branding. 

Clean geometric lines, symmetry and scale come together to position the logo in a place of assurance and leadership. The logo represents a connected ribbon - reflecting the large network of AND and their movement forward. A warm color palette was chosen to meet both the welcoming and inclusive values of AND, and the accessibility requirements for their customers. 

The logo also became a strong pattern element in both the print and digital rollout. Using the various color and shape variations of the logo, AND's collateral conveys a sense of excitement and celebration. 

The Result: At the launch, AND CEO Suzanne Colbert explained that the new direction "successfully reflects the brand's journey to maturity and positions the organization as a dynamic and trusted advisor."

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:: Logo designer; Digital Designer; Print design and production; Accessibility Design; Pre flight duties ::

Organisation: Parley for the Oceans

As senior designer at Parley, I was the brand guardian, responsible for all branding & design across digital, print, packaging, event, merchandise and web and social media.

The branding and aesthetic is minimal, heralding the blue of the oceans in its colour palette, and scientific style illustrations. 

A career highlight for me was co-ordination of all design across a series of events for World Ocean Week 2018, culminating with taking over the United Nations Headquarters in New York for a day of climate talks. See more on it here.

Client: Woolworths

Brief: To create a visually appealing safety campaign that highlights awareness in shoppers of the dangers of travelators. 

Wanting to stay away from typical safety messaging, and inspired by the importance airlines put on safety messaging, the campaign centered around cheeky copy and a strong use of color and photography to grab the shopper's attention. Typography created the impact in getting the safety messaging across. Audio devices were installed onto the travelators with airline safety type messaging. 

I led this project from the design through to the print set up for this campaign that included both small and large scale print pieces - from travelator and elevator decals to trolley signage. As well this, I liaised with the printer and installers throughout the whole project to make sure the 30+ print pieces were correct at every store. 

The Result: The campaign messaging raised awareness of the issue in shoppers by 94%, 71% of customers said that signage would change the way they interacted with travelators and lifts. With this high initial success, Woolworths plans to roll out the campaign across more stores. 

:: Print Designer; Logo and Branding Design; Print production; Photo Retoucher; Pre flight duties ::

Client: Collaboration between The Guardian Australia and Hyundai Genesis. 

Brief: To create a series of 3 animations that focus on the game changers in the fields of transhumanism, consumer technology and energy.

A simple, playful and colorful animation style was used to engage viewers and distill the large amount of information within each video. The desaturated color palette and character design was used consistently across all 3 videos to create interest and recognition from the audience.

:: Digital designer; Illustrator ::
Animator: Javed Sterritt

Client: VitalCall

Brief: To design an explainer video aimed at a younger target audience (children/grand-children) who are purchasing these medical devices for their elderly parents.

Clean character silhouettes and a smooth but energetic animation style is used to create a modern, refreshing explainer video that appeals to a younger audience. The color palette is drawn from the brand colors of VitalCall to draw a strong association from the viewer back to the brand. Minimal background elements were used to keep focus on the main character, Betty and her story. 

Animator: Javed Sterritt

Client: Taste Creative

Brief: To showcase Taste Creative's ten best projects of 2014 to existing and new clientele. 

To create a "process journal" style Annual, from scribbled ideas to final project outcomes. Projects were punctuated with chapter headings, a reference to Taste Creative's core value to be "the world's best storytellers". Pagination included a "flip book" of Taste Creative's logo in motion, again referencing the strong tie to storytelling. These design elements all assisted in taking the viewer on Taste Creative's 2014 journey.

:: Art Direction; Print Designer; Print production; Pre flight duties ::